Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called "World," the ad features a group of men who bring life to a barren landscape. Johnny Green, the director of the TV ad, described it as "one of the toughest" jobs he has ever worked on. "We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand," said Paul Cornell, marketing manager for Guinness.
Creative Ad : Bring it to Life - Guinness Video
Sunday, January 10, 2010 at 10:51 PM
Creative Ad : Bring it to Life - Guinness Video
Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called "World," the ad features a group of men who bring life to a barren landscape. Johnny Green, the director of the TV ad, described it as "one of the toughest" jobs he has ever worked on. "We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand," said Paul Cornell, marketing manager for Guinness.
Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called "World," the ad features a group of men who bring life to a barren landscape. Johnny Green, the director of the TV ad, described it as "one of the toughest" jobs he has ever worked on. "We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand," said Paul Cornell, marketing manager for Guinness.
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