Samsung Corby: Colorful Paintfight Challenge
For its client Samsung, The Viral Factory, London put the new Samsung Corby phone in the hands of four Brazilians. Each person’s challenge was to assemble an army out of their social network contacts using the phone – demonstrating just how many online friends, when solicited, could be considered real friends by showing up for a massive paintfight in person. And once again proving, virtual friends are not real friends.
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